1. ERICA LANG
Founder of Woosah Outfitters, Erica’s woodcut designs are at the heart of why Lux loves Woosah. Erica hails from Grand Rapids, Michigan and fell into the addictive black hole of woodcutting while attending Kendall College School of Art and Design. She gets all her inspiration from nature, and she’s a cool human too. As Erica says, “The Woodcut is literally the oldest and raddest form of printmaking techniques.” She might be right.
2. NATURE’S INSPIRATION
The word “Woosah,” when said aloud, is meant to bring a sense of inner peace and calm. (Try it. It’s nice). For Erica, two specific things bring her this sense of Woosah: losing track of time in the art studio, and spending quality time outdoors getting inspired by nature. This is why Erica is often found “Spreading the Woosah” in camping sites across America (and blogs about it here). If you’re the outdoors type, or at least appreciates those who are, then Woosah is for you.
3. OUTSIDE COFFEE CO.
In addition to nature inspiring her artwork, Erica believes coffee always tastes better outside. So, she converted a box truck into a coffee house and parked it in a community garden beside her shop. Whether you want to unwind outside, or fuel up for a hard day’s work, there’s no denying there’s something special about spending a moment with coffee in nature.
